AI-Supported Medical Writing Process: 70% Efficiency Gain with Full Medical Integrity

Industry: MedTech / Pain Management
Company size: ~5 employees
Role: Anonymous anesthesiologist & medical content agency (films and expert content for physicians)
Region: Germany
Objective: Reduce writing, research, and review effort while maintaining full medical and regulatory integrity

Key results at a glance

Initial situation
An anesthesiologist running a small medical content agency received a one-off editorial request to produce a medical
expert article on pain therapy medical devices.
– No existing templates or standardized editorial workflows
– High requirements for scientific accuracy and correct citation
– Use exclusively in HCP communication (no end-consumer context)

Challenge
Producing the article involved high effort and elevated risk.
– Approx. 25 hours total effort per article (research, writing, coordination)
– Extensive review loops to verify publications and references
– Risk of incorrect, outdated, or weakly relevant studies
– Lack of standardized structure for product-related medical content

Solution & approach

A clearly governed, AI-supported editorial process was implemented, with full medical responsibility retained by the physician.
Modular setup:
– Research assistance (custom GPT)

• • Identification of relevant peer-reviewed publications
  • Contextualization of scientific relevance and impact
  • Physician validates instead of performing primary research
• Medical article drafting (custom GPT)
  
  • Structuring according to medical expert-article standards
  • Application to pain-therapy medical devices
  • Accurate referencing of verified publications
  • Optional SEO keyword lists for professional audiences
• Governance & review
  Clear responsibilities:
  
  • AI used solely for research support, structuring, and drafting
  • No medical or regulatory decisions made by AI
  • Final review, approval, and accountability remained fully with the physician

Results & evidence

Even with the first fully implemented article, the impact across the entire workflow was clear.
– 70–80% reduction in writing and research effort
– No standalone research phase required
– Review limited to expert validation and citation checks
– Improved alignment between product positioning and current evidence

Note: Results are based on one fully completed medical expert article.