Industry: MedTech (OEM supplier)
Company size: Mid-sized company, approx. 50 employees
Region: DACH
Initial objective: De-escalate a critical customer relationship and define a realistic path out of excessive revenue dependency

Key results at a glance
– Contractual stability restored after nearly two years of escalated negotiations
– Planning and decision-making security despite ongoing dependency
– Noticeable emotional and operational relief for the management team

Initial situation

The client is a mid-sized OEM supplier for medical technology devices, integrated into global supply chains.
– More than 70% of total revenue depended on a single, globally operating OEM
– Regulatory environment: ISO 13485, FDA requirements, worldwide marketing of end products
– High economic relevance of the customer combined with limited negotiating leverage

Challenge

Over a period of almost two years, the dependency led to an increasingly unstable situation.

– Unreliable call-offs caused severe fluctuations in production and workforce planning
– Repeated hiring and layoffs put significant strain on organisation and company culture
– Contract negotiations became deadlocked, emotionally charged and prone to escalation
– The owner-managed leadership team faced sustained psychological pressure, impacting decision-making and resilience


Approach

The objective was not merely to sign a new contract, but to regain control over a structurally asymmetric customer relationship.

Role & governance

  • Neutral, moderating and structuring role between the parties
  • Close collaboration with a specialised legal counsel
  • Clear separation of responsibilities: moderation and scenario structuring vs. legal decision-making


    Structured execution

– Comprehensive contract review to identify critical risks, call-off mechanisms and escalation points
– Development of a robust call-off and planning logic instead of ad hoc decisions
– Scenario-based analysis (operational, financial, organisational)
– Preparation and moderation of key negotiation phases to actively de-escalate tensions
– In parallel: implementation of a self-help system to reduce dependency over the medium to long term


Results & evidence

The acute crisis was stabilised and transformed into a manageable, controllable situation.
– A new contractual framework with clear and reliable terms was successfully concluded
– Escalations were stopped and collaboration became predictable again
– Planning security restored, even though short-term dependency remains
– A realistic five-year roadmap defined to diversify customers and revenue streams
– Management regained clarity, composure and strategic decision-making capability

Important: The contract did not eliminate the dependency – it made it sustainable and manageable while alternatives are being built.

“The pressure was enormous – economically and personally. The clear structure and moderation finally brought calm back into the situation. We were able to think, decide and plan rationally again.”
Management
anonymised MedTech supplier

If your business depends heavily on a small number of key customers, stability is not achieved by contracts alone. We support companies in stabilising escalated customer relationships, structuring negotiations and developing realistic paths out of critical dependency – pragmatic, regulatorily sound and focused on the people behind the organisation.