Industry: MedTech (OEM supplier)
Company size: Mid-sized company, approx. 50 employees
Region: DACH
Initial objective: De-escalate a critical customer relationship and define a realistic path out of excessive revenue dependency
Key results at a glance
– Contractual stability restored after nearly two years of escalated negotiations
– Planning and decision-making security despite ongoing dependency
– Noticeable emotional and operational relief for the management team
Initial situation
The client is a mid-sized OEM supplier for medical technology devices, integrated into global supply chains.
– More than 70% of total revenue depended on a single, globally operating OEM
– Regulatory environment: ISO 13485, FDA requirements, worldwide marketing of end products
– High economic relevance of the customer combined with limited negotiating leverage
Challenge
Over a period of almost two years, the dependency led to an increasingly unstable situation.
– Unreliable call-offs caused severe fluctuations in production and workforce planning
– Repeated hiring and layoffs put significant strain on organisation and company culture
– Contract negotiations became deadlocked, emotionally charged and prone to escalation
– The owner-managed leadership team faced sustained psychological pressure, impacting decision-making and resilience
Approach
The objective was not merely to sign a new contract, but to regain control over a structurally asymmetric customer relationship.
Role & governance
- Neutral, moderating and structuring role between the parties
- Close collaboration with a specialised legal counsel
- Clear separation of responsibilities: moderation and scenario structuring vs. legal decision-making
Structured execution
– Comprehensive contract review to identify critical risks, call-off mechanisms and escalation points
– Development of a robust call-off and planning logic instead of ad hoc decisions
– Scenario-based analysis (operational, financial, organisational)
– Preparation and moderation of key negotiation phases to actively de-escalate tensions
– In parallel: implementation of a self-help system to reduce dependency over the medium to long term
Results & evidence
The acute crisis was stabilised and transformed into a manageable, controllable situation.
– A new contractual framework with clear and reliable terms was successfully concluded
– Escalations were stopped and collaboration became predictable again
– Planning security restored, even though short-term dependency remains
– A realistic five-year roadmap defined to diversify customers and revenue streams
– Management regained clarity, composure and strategic decision-making capability
Important: The contract did not eliminate the dependency – it made it sustainable and manageable while alternatives are being built.
If your business depends heavily on a small number of key customers, stability is not achieved by contracts alone. We support companies in stabilising escalated customer relationships, structuring negotiations and developing realistic paths out of critical dependency – pragmatic, regulatorily sound and focused on the people behind the organisation.
